Decision Intelligence

Take the manual labour out of your decisions.

We build the data layer that connects your systems, automates your reporting, and puts live intelligence in front of the people who need it — without anyone having to pull it together.

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5→1
Days cut from month-end close
3 days
To first insight from your data
100%
Traceable to source data. No black boxes.
The problem

Your data is there. The intelligence isn't.

Most finance teams at 20–150 person businesses are sitting on data that should be making their decisions for them. Instead, it's making their weekends worse.

  • Month-end takes five days or more Because the data lives in Xero, Sage, QuickBooks, and four spreadsheets — none of which talk to each other.
  • Board reports are built the night before In Excel, manually, by someone who should be sleeping. The numbers are already three weeks old by the time the board sees them.
  • Tools haven't solved it You have Xero. You may have tried Zapier. Month-end still takes a week. The problem is not the tools — it's the architecture connecting them.
  • The FD is a reporter, not a strategist When your numbers are stale, you're presenting history. When your numbers are live, you have a seat at the table.
55%
of UK finance decision-makers take more than a week to close — up from 39% in 2023. Tool adoption is rising. Close times are getting worse, not better.
iplicit / Ledge Benchmark 2025
How it works

Three steps from fragmented data to confident decisions.

Every engagement follows the same sequence. No surprises. No scope creep. Outcomes agreed before we start.

Step 01
Diagnose
We map where your data lives, where it breaks, and where the intelligence gap is costing you the most. Two weeks. Specific findings. No fluff.
Step 02
Build
We build the data pipeline and intelligence layer that connects your systems into a single source of truth. Automated. Validated. Yours to keep.
Step 03
Deliver
Live dashboards and automated reports land where decisions get made. Month-end closes itself. The board report writes itself. You make the call.
Proof

This is not a theory. It has been done.

Fortune 500 · Variable compensation · Thousands of employees affected · Data across 6+ teams
A large organisation's quarterly bonus processing relied on emailed spreadsheets from teams undergoing constant change. Data arrived incorrect, late, and inconsistent. Finance spent two weeks every quarter chasing errors before a single figure could be trusted.

We mapped every data source, built a validated pipeline with automatic error-checking, and eliminated email-based reporting entirely. Teams were brought onto shared standards progressively — the humans were stabilised before the data was.
"The data problem was a change management problem. The teams supplying data were in constant flux. The technical fix was the easy part."
Anonymised — Fortune 500 · Delivered by Rob Freyne
2 wks → 2 days
Month-end processing time — down from two weeks to one or two days
Zero
Complaints after go-live. More teams onboarded over time.
Top 5
Dashboards became the top 5 most-viewed in the entire organisation
Services

Two ways to work together.

Start with a Diagnostic Sprint to understand exactly what's broken. Upgrade to an Intelligence Subscription for ongoing automated insight delivery.

Entry · Diagnostic Sprint
Know exactly where your data is failing you.
A two-week deep dive into your data infrastructure. We identify the gaps, prioritise the fixes, and hand you a clear roadmap — whether you work with us next or not.
  • Data source audit across all systems
  • Pipeline gap analysis and root cause mapping
  • Prioritised recommendations with effort/impact scores
  • Roadmap for the next 90 days
£1,500 – £3,000 · 2 weeks · Fixed scope
Ongoing · Intelligence Subscription
Automated insight delivery. Every week. No analyst required.
We build and maintain the intelligence layer that delivers live numbers, automated reports, and decision-ready dashboards — while you focus on the decisions themselves.
  • Automated data pipelines from all your systems
  • Weekly intelligence reports delivered to your inbox
  • Executive and board-ready dashboards, live
  • Ongoing refinement as your business changes
£1,500 – £3,000/month · Ongoing · Cancellable quarterly
About

Built by someone who has done this at scale.

Allin Data is Rob Freyne — a problem solver and decision intelligence specialist with over 10 years solving data-related challenges inside Fortune 500 organisations.

That means I have seen what a broken data architecture looks like at a company with 10,000 employees. I have fixed it. Then built the same solution for businesses with 30.

The problems are identical. The scale is different. The approach — map the data, build the pipeline, stabilise the humans, deliver the intelligence — is the same.

I work with finance directors, FDs, and CFOs at privately held UK and Ireland businesses between 20 and 150 people. If your month-end takes more than two days, we should talk.

10+ years
Building data infrastructure inside Fortune 500 organisations
Fortune 500
Scale of problems solved — applied to SME reality
Ireland / UK
Clients served · EU-hosted · GDPR-native by default

Ready to stop guessing?

Start with a Diagnostic Sprint. Two weeks to know exactly what's broken and what to do about it.

Talk to us